"Adnomics have been key to RIXO's online growth. Their strategies have helped increase our new customer acquisition and revenue across our paid media, all with clear communication and reporting. Over the last few years that I have worked with Adnomics they have become an extension of the RIXO team. Their integrity and expertise make Adnomics a partner we can trust."

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Emma Law - Head of Digital, RIXO

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The Client

RIXO is a British fashion brand known for its distinctive and vibrant designs that blend modern aesthetics with a touch of vintage charm. Founded in 2015 by Henrietta Rix and Orlagh McCloskey, RIXO has rapidly gained a global reputation for its unique prints, luxurious fabrics, and timeless silhouettes.
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Objective

RIXO wanted to grow and scale their paid search and shopping channels across the UK, whilst maintaining a healthy cost per new customer.
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Our Process

‍Google’s Performance Max campaign type was at the centre of our customer acquisition strategy, whilst extensive shopping feed optimisations were undertaken to ensure that our products were set for success across Google Shopping.

Dedicated new customer conversion tracking was implemented that let us see precisely which campaigns, keywords and ad-copy were profitably driving new customers, giving us visibility on exactly where we should be scaling.

Finally, our ADX reporting dashboard, paired with weekly calls made it effortless to collaborate with the team at RIXO, allowing us to share and receive real time feedback around what is working well and new opportunities.

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Results

The combination of great product-market fit, and a well executed customer acquisition strategy lead to some fantastic results:

• 194% increase in non-branded revenue, despite spend only increasing by 88%.
• 56% increase in non-branded ROAS, despite average order value staying the same.
• 30% reduction in non-branded cost per customer.

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Based on Q3 ‘22 vs Q3 ‘23

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