Sophia Alexia aimed to scale their paid media efforts while maintaining a strong ROAS. With highly seasonal sales causing fluctuations throughout the year, they sought a strategy to expand into new global markets and create a more consistent revenues.

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Our customer acquisition strategy for Sophia Alexia centred on utilising Google’s Performance Max campaigns alongside detailed shopping feed optimisations to maximise results on Google Shopping.

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On Meta, we prioritised spend on new customer acquisition to reach fresh audiences, leveraging ASC, which proved highly effective in boosting ROAS. Through in-depth creative reporting, we quickly identified top-performing creatives, allowing us to scale them while phasing out underperforming ads.

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Regular communication with the Sophia Alexia team ensured we stayed informed about stock changes, enabling us to swiftly adjust strategies to promote high-demand products.

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