RIXO wanted to scale their paid search + shopping across the UK and US, all whilst maintaining a profitable cost per new customer.

‍

Our customer acquisition strategy for RIXO centered around Google’s Performance Max campaign type, combined with thorough shopping feed optimisations to boost success on Google Shopping.
‍

By implementing dedicated new customer conversion tracking, we gained clear insights into which campaigns, keywords, and ad copy were most profitable, allowing us to scale

effectively.
‍

The ADX reporting dashboard, along with weekly calls, made collaboration with the RIXO team seamless, enabling real-time feedback and identifying new opportunities to drive
growth.

‍