Reclaim Nation wanted to scale their paid advertising channels, whilst maintaining a profitable cost per acquisition.
With furniture being a thoughtful and deliberate purchase, our strategy needed to effectively engage users at every stage of their buying journey—from initial research to final conversion.
To build brand awareness at the top of the funnel, we utilised influencer content and social proof, ensuring consistent visibility and credibility for the brand. For driving conversion, we relied on ASC and Performance Max campaigns to successfully turn engaged users into loyal customers.
Our in-house creative team played a pivotal role by transforming simple staged product shots into a variety of ad angles to be tested across Meta. This gave us plenty of learnings to take into our next round of creatives.