Hayley Menzies, a British fashion brand founded in 2011, embodies luxury and playfulness in contemporary fashion. The brand's clothing and accessories feature bold patterns and high-quality materials.
Hayley Menzies aimed to boost efficiency across their paid search and social media campaigns. This meant improving Return on Ad Spend (ROAS) and lowering customer acquisition costs.
We began by improving their Google Shopping feed and migrating it to a dedicated feed management platform. This allowed us to implement further optimisations, such as excluding low-value products and introducing our product ranking process. This process provided clear visibility into which products were generating new customers.
For Paid Social, we utilised Advantage Shopping campaigns while focusing on creative content. We used placement-optimised creatives to maximise our reach and performance across both feed and story placements.
"Adnomics are a fantastic agency to work with. The team have always been very supportive, forthcoming with ideas and communicative.
They've helped us reduce our cost per sale year on year from our paid media activity, whilst also growing revenue at the same time. Their designated dashboard is fantastic for reporting and I can have a very clear live update of performance."
Ecommerce Manager, Hayley Menzies
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