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Maximise Your Growth: The Power of Facebook Lead Ads for Your Ecommerce brand. 

Facebook can be an excellent way to rapidly and cost effectively generate email subscribers for your brand. This is especially true for top-of-funnel traffic that might not yet be ready to click-through and purchase. 

This is where Facebook Leads ads come in. 

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In-Platform Convenience: A Seamless User Experience

One of the standout features of Facebook Lead Ads is their ability to keep users within the familiar confines of the platform. Say goodbye to the friction of redirecting the user to your website only for them to bounce straight off. 

The result? Higher completion rates as users effortlessly fill out lead forms without leaving Facebook.

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Trust through Transparency: Prioritising User Privacy

In an era where data privacy is paramount, Facebook Lead Ads shine. 

Facebook provides users with clear information about how advertisers will use their data, fostering trust and transparency in the lead-generation process.

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Quality Leads: Active Engagement for Genuine Interest

Engagement is key, and Facebook Lead Ads capitalise on this principle. 

Users actively interact with the ad, indicating a genuine interest in the product or service. 

To guarantee that leads are truly interested and qualified, you can add another step in the form by asking users to provide further details before submitting.

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Cost-Effectiveness:

For businesses mindful of their budget, Facebook Lead Ads offer a cost-effective solution. 

The potential for a lower cost per sign up (CPL) than other advertising forms makes it an attractive choice, especially when campaigns are finely targeted.

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Strategic Targeting and Retargeting: Expanding Your Reach

The benefits extend beyond immediate lead generation. 

Leverage the leads obtained to create lookalike audiences for future campaigns, reaching new potential customers with similar profiles. 

Additionally, retarget users who engaged but did not complete the form for a second chance at conversion.

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Lead Management

Managing a high volume of leads becomes straightforward with Facebook Lead Ads. 

The seamless integration with various CRM systems automates the recording and management process, saving time and ensuring every lead is supervised.

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Conclusion

Facebook Lead campaigns have proven to be a super cost effective method of generating email subscribers for our ecommerce brands. 

We always recommend segmenting these signups within your email software so that you can get an accurate read on your ROI from these users. 

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